Target Update: Transgender Bathrooms Bad for Business

Target Graphic

New quarterly reports of Target retail stores reveal the company’s new policy allowing men into women’s bathrooms and dressing rooms has arguably hurt the company’s finances, as profits fell well-below the mark. The new reports show the company’s revenue is down 7.2 percent and profit is down 9.7 percent. According to reports, “Target on Wednesday reported its first decline in same-store sales in two years and warned that sales could fall in each of the next two quarters, as it struggles with lower shopper traffic to its stores.”

The company issued the new policy in April that allows men into women’s bathrooms and dressing rooms. Because of the policy, over 1.4 million Americans have boycotted the retail stores in an effort headed by the American Family Association and in partnership with Texas Values.

In response to customers’ protests, the company will be spending $20 million to put in a private bathroom in each of its stores. However, the company still refuses to change its policy- even after incidents, such as the man who taped a minor in a Frisco, TX store dressing room, have put women and children in harm’s way.

Jonathan Saenz, President and Attorney of Texas Values stated, “The sudden and sharp decline in financial numbers for Target make it clear – allowing men into women’s bathroom with a “transgender” bathroom policy is bad for business.”

About Texas Values
Texas Values is a nonprofit organization dedicated to standing for faith, family, and freedom in Texas. More information is available at

Share this:
Back to blog